Vol. 40 | Vol. 40(1) - January / February 2022 | COLUMN: Customer Bond

Emerging into a Post-Pandemic World

by 17 February 2022

N. Dawar 17 February 2022

emerging markets

marketing

post-pandemic

strategy

vaccine

NIRAJ DAWAR
Advisor, United Kingdom

ABSTRACT

As we emerge into the post-pandemic world, companies are addressing a set of strategic questions about growth, competition and innovation in a changed regulatory and geo-political environment. We draw lessons from the rollout of vaccines over the past 14 months to understand where the industry is headed and how companies can prepare themselves.

As we emerge into the post-pandemic world, companies, industries and governments are re-examining their strategies, driven simultaneously by the lessons of a once-in-a-century pandemic, and the consequences of a once-in-a-generation geo-political realignment.

ABOUT THE AUTHOR

Niraj Dawar – Professor Emeritus, and Managing Partner at GeoStrategix.com and BrandStrategy.Group, he has served on the faculty at Ivey Business School (Canada) and at INSEAD (France and Singapore).

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Emerging into a Post-Pandemic World

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